A Brief Overview
Our primary mission is to promote self-esteem. We feel that women of all sizes should be celebrated and love their bodies. We aren’t numbers or letters. We are women, all of us unique as a snowflake. At our stores, you will only find color-dots on our tags. We found when you eliminate traditional sizes, you are free to focus more on how you feel in what you’re wearing. We have real women try on every single garment to analyze and ensure a proper fit. So, when you find what color dot you are, it will remain consistent within every piece in our store.
So What’s My Color?
Our Colors remain in a particular order. This allows you to reference the chart and gauge if you need a different size or if it’s just right!
Testimonials
“It’s very frustrating not only as a size model, but as a woman to see such inconsistency from vendor to vendor. I feel comforted knowing that because of what I do, no woman will walk into our store and feel that same frustration.”
– A.J. (beyourself size model)
“As a woman that has struggled with self-esteem I feel empowered being a size model. It is so nice knowing that others struggling with self-esteem will not have to worry about what size they are. Customers can feel confident that I have tried on the clothing and they won’t have to worry about the uncomfortable feeling of trying the wrong size on.”
– Kim (beyourself size model)
“As a man who never knows what to buy for my wife – and hating the generic gift certificate option – the color system works great. I know my wives’ color dot so with the help of the friendly sales staff I know I will pick out something that she loves and that will fit her. Having a real present equals major brownie points. Come on..Every man loves brownie points!”
– Andy (customer)
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